Do You Preach the Truth?!
Instagram Questionnaire & Campaign Design (Part 3)
Self-directed project
Tools: Adobe Illustrator, Adobe InDesign, Instagram
May 2020
The third piece of my campaign took everything off the page and put it directly in the audience's hands. Instead of presenting information to people, I wanted to find out what they already learned from my last two campaign pieces and quiz them on it. Do You Preach the Truth?! is an Instagram Story survey built around three true-or-false questions about the history of Hip-Hop and Rap. The format was intentional. Instagram Stories are built for quick, casual interaction. Putting a survey there meant meeting people where they already were rather than asking them to seek something out.
The visual system carries directly from the other two campaign pieces. The same orange-to-magenta gradient wavelength I built in Illustrator runs through every slide. I created two separate wavelengths in solid orange and magenta and flanked the True/False button with them so each answer option has its own color identity (orange for True, magenta for False). It's subtle, but it gives the interaction a visual language beyond just clicking a button.
The clipart illustrations on each question slide (a DJ turntable, a pair of headphones, a microphone) were all treated with the same gradient to keep everything cohesive. The animated arrow at the bottom right of every slide guides users to continue through the sequence. The whole thing was built in InDesign, exported, and posted directly to Instagram, where real people could interact with it.
This is the third and final piece of the Hip-Hop and Rap awareness campaign. See Part 1 (The Vibin') and Part 2 (Voices for Hip-Hop & Rap) for the full campaign story.